Design a User Engagement Journey
1What's the aha moment?
A.The moment that you remember the name of that movie starring that actor from that TV show
B.The moment that a user knows how to do basic tasks in Salesforce
C.The moment that a user reads a tool tip
D.The moment that a user first recognizes value in your product or solution
E.The moment that a user can complete a complex task in Salesforce
2What's the difference between the message and the purpose?
A.The purpose is what you say to the user; the message is why you say it.
B.The message is more important than the purpose.
C.The message is what you say to the user; the purpose is why you say it.
D.They're the same thing.
E.The message is the tone of the guidance, and the purpose is the business value.
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